The mid-size SUV segment, covering models between 4.4m and 4.7m, recorded a 7.59% decline in January 2025, with total sales dropping from 31,245 units in January 2024 to 28,874 units. Mahindra dominated the segment, with the Scorpio & Scorpio N leading the charge at 15,442 units, reflecting an 8.04% YoY increase. The XUV700 also posted strong numbers, rising 16.56% YoY to 8,399 units. However, Tata’s offerings struggled, with Safari sales plummeting by 46.49% to 1,548 units, and Harrier witnessing a 43.34% drop to 1,488 units. MG Hector suffered the most significant decline, falling 75.29% YoY to just 449 units, highlighting shifting consumer preferences.
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Mahindra Leads While Tata and MG Face Sharp Declines
Mahindra’s stronghold in the mid-size SUV market continued, with the Scorpio & Scorpio N growing consistently. The XUV700 further strengthened Mahindra’s position with impressive YoY gains. Meanwhile, Tata Motors struggled, with the Safari and Harrier posting massive declines. Hyundai’s Alcazar also faced a 28.30% YoY drop, selling 1,310 units compared to 1,827 last year. MG Hector and Hector Plus were the worst affected, with sales collapsing from 1,817 units in January 2024 to just 449 in January 2025. Jeep Compass and Hyundai Tucson also experienced significant downturns, with Tucson registering a 65.03% YoY decline. Volkswagen Tiguan and Citroen C5 Aircross were nearly wiped out, reporting negligible sales.
Month-on-Month Growth Driven by Mahindra
| No | Mid Size SUVs (4.4m to 4.7m) Sales | Jan-25 | Jan-24 | Diff | Growth % YoY | % Share Jan 25 |
|---|---|---|---|---|---|---|
| 1 | Mahindra Scorpio / N | 15,442 | 14,293 | 1,149 | 8.04 | 53.48 |
| 2 | Mahindra XUV700 | 8,399 | 7,206 | 1,193 | 16.56 | 29.09 |
| 3 | Tata Safari | 1,548 | 2,893 | -1,345 | -46.49 | 5.36 |
| 4 | Tata Harrier | 1,488 | 2,626 | -1,138 | -43.34 | 5.15 |
| 5 | Hyundai Alcazar | 1,310 | 1,827 | -517 | -28.30 | 4.54 |
| 6 | MG Hector / Plus | 449 | 1,817 | -1,368 | -75.29 | 1.56 |
| 7 | Jeep Compass | 173 | 286 | -113 | -39.51 | 0.60 |
| 8 | Hyundai Tucson | 64 | 183 | -119 | -65.03 | 0.22 |
| 9 | Volkswagen Tiguan | 1 | 113 | -112 | -99.12 | 0.00 |
| 10 | Citroen C5 Aircross | 0 | 1 | -1 | -100.00 | 0.00 |
| – | Total | 28,874 | 31,245 | -2,371 | -7.59 | 100.00 |
Despite the annual decline, the mid-size SUV segment saw a 13.53% MoM growth compared to December 2024, where total sales stood at 25,434 units. Mahindra Scorpio & Scorpio N led this recovery with a 26.63% MoM growth, climbing from 12,195 units in December to 15,442 units in January. The XUV700 also posted a 14.47% MoM increase, selling 8,399 units. Tata’s Safari and Harrier improved slightly, with 11.77% and 13.85% MoM growth, respectively. However, Hyundai Alcazar saw a slight dip of 2.38%, while MG Hector collapsed by 67.30%. Among premium SUVs, Hyundai Tucson saw a remarkable 93.94% MoM rise, but Jeep Compass, Volkswagen Tiguan, and Citroen C5 Aircross continued to struggle with stagnant or disappearing sales.
Market Trends and Future Outlook
The mid-size SUV segment’s YoY decline highlights shifting consumer preferences and increased competition. Mahindra remains the undisputed leader, leveraging strong demand for the Scorpio N and XUV700. Tata’s sharp decline suggests a need for refreshed models or better pricing strategies. Hyundai’s consistent performance with the Alcazar, despite a slight dip, indicates stable demand. MG Hector’s alarming drop raises concerns about its long-term sustainability in the segment. With a rising MoM trend, the market may stabilize in the coming months, but brands like Tata and MG will need aggressive strategies to regain lost ground. Future launches and updated models will play a crucial role in determining market dynamics in 2025.
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